It All Started with a Bike.

Eleven years old, hopping on the back of my friend’s brother’s CB750—helmet strapped tight because Mom insisted. We ripped around the block, and that was it. That ride flipped a switch. Fast forward—got my own bike, clocked countless miles, and never looked back. Life happened, I grew up—well, a little. Became a family man, but the passion never faded. Crown Moto was born from that first spark—blending the thrill of the ride with the style and humor of those who live for it. Whether you’re on two wheels or four, we make gear for motorcycle people who just get it.

What started in 1998 as a side hustle has grown into Crown Moto, a brand by riders, for riders. You may know us for our photography and Instagram feeds @crownmoto and @sky_londa_mc, but we're more than just a lens on the scene. We design gear that reps legendary pit stops, local roads, and the NorCal moto culture we live and breathe. We host local events and meet-ups, like the Loma Mar Moto Gathering, bringing the community together. And we believe in giving back—whether it’s through our designs, supporting fellow riders, or keeping our favorite roads clean through the Adopt-a-Highway Program.

Beyond apparel, we offer photography, graphic design, wholesale, product consulting and merch fulfillment to help brands stand out.

Andy Freeman
Founder and Chief Moto Officer (CMO)

Andrew “Andy” Freeman, Founder and Chief Moto Officer (CMO), is a lifelong motorcycle enthusiast, artist, and photographer with a passion for connecting people through shared experiences on the open road. With a career spanning UI/UX design roles at tech giants like Zynga, IMVU, and Google, Andy brought his creative vision to life in some of the most engaging digital experiences.

Driven by his love for motorcycles and art, Andy turned a hobby of capturing striking images of motor vehicles into a thriving freelance career. Referred to by followers as the "GOAT" of local freelance pop-up photographers in the Bay Area, Andy has earned a reputation for his unmatched ability to capture the energy and spirit of the road. His work celebrates not just the machines but the vibrant community of riders and drivers who share his passion.

Beyond the lens, Andy organizes monthly motor gatherings that bring enthusiasts together at iconic pit stops like Alice's Restaurant and the Loma Mar Store. His bespoke designs and products—crafted for these legendary destinations—serve as lasting tributes to the camaraderie and adventure that define the motorist community.

Through his work, Andy continues to combine his love for art, photography, and motorcycles, building a brand that celebrates creativity, connection, rider positive culture, and the thrill of the ride.

Jordana Freeman
COO, Rider Adjacent, Moto Wife

Jordana brings organization and process as well as creative. As a seasoned communications manager with extensive experience leading teams, operations, and budgets, she's 100% committed to supporting the lifestyle brand.

An award-winning municipality marketer and early adopter of social media marketing, she has a proven track record in developing strategies, uncovering technology solutions, and enhancing user experiences. A Babson College graduate with a BS in Business Management and Marketing, Jordana’s skill set combines strategic thinking, organizational expertise, and creativity to drive Crown Moto’s growth and operations. The only time she is off-track is when it comes to riding a motorcycle...but that may change. 

She is a mom of two boys and two dogs, a gym rat, and is ready to help drive positive messaging about riders and drivers.